M°home — Our Story
Born from
a moment
in Italy.
We didn't set out to sell heaters. We fell in love with one — standing in Italy, watching it glow — and decided Latvia deserved the same.
The Beginning
We saw it.
We knew immediately.
It happened in Italy. Standing there, watching a PRIMATO heater burn, tall, precise, radiating warmth across the evening, something clicked. This wasn't just a heater. It was an object made with genuine craft and intention.
Beautiful in the way that things made with real precision always are. Expensive-looking without being excessive. And when it worked, effortlessly, quietly, without fuss, we knew this belonged in Latvia.
So we came home, became the official PRIMATO partner for the Baltics, and started mhome.lv. Not as a business plan. As a belief that our region deserved access to the best.
"Anyone who sees a PRIMATO heater immediately wants one. We've never met a single exception."
The M°home team, Riga, Latvia
Why PRIMATO
We use one.
Every single day.
That's not a marketing line. We have a PRIMATO heater at home, and it's the reason we trust it enough to stake our reputation on it.
PRIMATO heaters are made in Italy by people who take both form and function seriously. They look stunning, the kind of object that stops a conversation when someone walks in. And they perform without asking anything of you: fill, ignite, enjoy.
No complex maintenance. No constant attention. No compromises. Just warmth, beautifully and reliably delivered, season after season.
What We Stand For
Three things we
never compromise on.
Quality above all.
We chose PRIMATO because it is, simply, the best. Not the most affordable, not the most convenient for us to sell — the best. That standard doesn't change.
Effortless simplicity.
Luxury shouldn't require work. A PRIMATO heater should feel like the easiest decision you ever made, from purchase to the first evening you spend beside it.
The Baltics deserve this.
Our region is known for long, cold seasons and a quiet appreciation for craftsmanship. We exist to close the gap between Italian design and Baltic living.
Our Credentials
The official
PRIMATO partner
for the Baltics.
PRIMATO chose us to represent their brand across Europe. That trust isn't something we take lightly. Every heater we sell comes with full manufacturer support, genuine Italian parts, and our personal guarantee.
Ready to experience it yourself?
See the collection.
Find your heater.
Every model is in stock and ready to deliver. Your terrace is waiting.
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